A little creativity goes to a long franchise

Todays technology has opened the doors for so many people to express their creativity to a large audience. Some people even take this to the next step, when they gain enough of a fan following, they go on to turn their creativity for a profit. This happens often in the world of videogames and machinima. People use videogames in remixed videos similar to the way artists make mashups with different songs to create a new product from the old. In addition to being very entertaining some people make a name for themselves releasing videos like this regularly, some people have even made entire shows based on this. Some cases of this are franchises like red vs. blue which started out as a couple videos where people take characters from installments of the popular shoot em' up game Halo and turn it into a comedic short show. The the franchise now has various merchandising rights and a major fan following and the creators have managed to start a career with it. Then there are other less established channels, which are run by individuals who simply want to show off their creativity. One such player would be M.A.L.R. who runs a youtube channel with a significant fan following. Both are examples of the same genre of videogame machinima at work and the ease in which anyone now has to promote themselves through technology.